Traditionally the first-half of the year, is usually a booming and buzzing period when Bangkok is subject to an advertising and PR blitz, from residential developers and their new project launches. However, compared to the project launch bonanza of the past 5-years, the first-half of 2019 has been quiet for Bangkok’s property market.
Potential buyers are less upbeat and developers cautious, due to a combination of factors from a slowing local and global economy, the Bank of Thailand’s imposition of more stringent mortgage requirements, and the inevitable condo glut. While the mood may seem a little gloomy, one listed developer that seems to have confidently adopted an attitude of “business as usual” is AP Thailand!
Since the start of the year, the established listed developer has boldly launched a series of Bangkok condominiums in a wide variety of locations from On Nut, Ekkamai, Ratchathewi, Asoke- Ratchaphisek and Talat Phlu. These 5 new condo projects will be worth an estimated Bt 22.4 billion, up an impressive 31% compared to last year.
Unfazed, but aware of the subdued market conditions, AP Thailand’s management has strategically opted to diversify its condo offerings, to appeal to wide-ranging target markets and price segments.
On top of this, the listed developer has placed enormous attention to the lifestyle of potential residents, crafting “unique stand out” concepts; via a combination of convenient locations, building design and impressive amenities!
Spotlight on AP Thailand’s Project Launches of 2019:
Aspire Asoke Ratchada
Aspire Asoke – Ratchada, scheduled to open in the second half of 2020, encourages residents to “Design Your Own Beat”, to live your life on your own terms. Located in a quiet cul-de-sac close to Ratchadapisek Road, it is just a few minutes from MRT Rama 9 and Thailand Cultural Center Stations by public transportation or taxi. Made-up of six eight-storey residential buildings that combine elements of traditional Asian Colonial style and modern Pop architectural design.
The project offers a total of 1,025 studio, one-bedroom, and two-bedroom residences. Parking is also provided for approximately 387 cars. Among the many excellent shared facilities are a large saltwater swimming pool, a “Sanctuary Bubble Pool” jacuzzi, a fully-equipped fitness centre including boxing and yoga rooms, and areas for co-working and hosting parties.
Rhythm Ekkamai Estate
Rhythm Ekkamai Estate, on Ekkamai Soi 1 approximately one kilometer from BTS Ekkamai Station and close to the Japanese Don Don Donki shopping mall. It features distinctive architecture that evokes memories of the Ekkamai neighbourhood of a bygone era. Modernist Le Corbusier architecture meets the tropical climate with distinctive vertical sunshades, cantilever floors and supporting columns that maximize shade and breeze.
A total of 303 one-bedroom, one-bedroom plus, two-bedroom, two-bedroom duplex, sky villa and penthouse units are available. The seventh-floor Floating Lobby with full-height windows gives the impression of being suspended in mid-air. Residents can lounge in the ten-storey social zone atrium and multi-story quiet zone, swim in the 360-degree infinity-edge pool, work out in the panoramic fitness center or soak indulgently in the top-floor whirlpool spa.
Life Sathorn Sierra
Life Sathorn Sierra offers a peaceful, green retreat close to the heart of Bangkok. Conveniently located 150 meters from BTS Talat Phlu Station and 450 meters from The Mall Thaphra, its 49 storeys provide 1,971 residential units in studio, one-bedroom, one-bedroom plus and two-bedroom configurations of 28 – 57.5 sq.m., plus parking for 765 cars.
The project covers over eight rai and offers a wide variety of recreational amenities, including a five-rai terraced forest park ascending from the ground to the fifth floor with a trekking walkway. Other attractions include a 100-metre swimming pool nestled in a wooded park, football and basketball half-courts and a jogging track. BTS provides easy access to IconSiam and the Sathorn central business district.
The Address Siam Ratchathewi
The Address Siam Ratchathewi promises a majestic lifestyle reflecting the historical connection of the Ratchathewi (“royal lady”) neighbourhood with royalty and the upper class. It is located 150 meters from BTS Ratchathewi Station and one BTS stop to the Airport Rail Link.
The sleek 50-storey tower, its design based on classical French architecture, offers 880 ultra-luxurious one-, two- and three-bedroom units with a ceiling height over three meters, and one-bedroom and two-bedroom duplexes, from 31 – 86 sq.m. All units feature full-height windows for breathtaking views. The top-floor Sky Bar, Sky Garden, 50-metre saltwater Sky Pool and state-of-the-art Sky Gym fitness center provide magnificent panoramic city views.