Anyone vaguely familiar with Bangkok real estate will recognize that a few big name Condo Developers are dominating the market!
Key players such as Sansiri, Ananda Development and AP (Thai) are blanketing the capital with aggressive marketing campaigns and new project launches. As the expression goes “success breeds success” and these competitive Developers are also prolific at growing and acquiring developable land banks, in some of the Capital’s most coveted locations.
Despite this quasi-dominance, Bangkok is welcoming a fresh wave of challengers!
These up-and-coming developers are expanding and gaining momentum by adopting daring multitude of strategies; from targeting untapped market segments, selecting competitive locations to offering standout products.
Origin Property
Perhaps one of the most notable breakthrough Developers, the company’s management team has set the ambitious target of becoming one of the Top 5 Bangkok Developers.
Origin Property’s early-projects were originally situated in peripheral Bangkok locations such as Bearing. It now developer under 3-distinct brand names notably Kensington (Affordable Priced), Notting Hill (Medium Priced) and Knightsbridge (High Priced). Some of its projects include Notting Hill 105 and upcoming newly-launched KnightsBridge Prime OnNut.
Rendering Notting Hill 105 (Photo Source: Origin Property)
While traditionally focused on peripheral non-CBD locations, Origin Property is aggressively trying to gain a foothold into Bangkok’s ultra-luxury Condo segment; interestingly, it has recently acquired stakes in Proud Residence Co the developers of high-end Park 24 in a deal worth Bt4 Billion.
Lucky Living
Initially a Hospitality Group that launched Four Points by Sheraton Hotel, it has also diversified into Condo Developments. It made its first forays into Bangkok’s property scene by launching two luxury Projects Liv@49 located in Thonglor and Liv@5 located in Nana. These two Liv@ Projects were conveniently located low-rise luxury Condos.
Recently, Lucky Living has made a bold and ambitious move into the super-luxury market, ambitiously announcing the launch of “Celes Asoke”. The upcoming Condo will consist of 40 Floors and 217 Units (With Prices starting at 7.9 MTHB) it will be located next to the Asoke Intersection offering an ultra-prime location.
Celes Asoke (Photo Source: Lucky Living)
Siamese Asset
Siamese Asset targets middle and upper market segments; it develops Projects under the “Siamese” brand name. Some of its completed Condos include Siamese Gioia and Siamese Thirty Nine.
According to The Nation in 2015, Siamese Asset was setting the ambitious revenue growth target of 20 percent per annum. This aggressive target, has resulted in the launch of several high-profile developments such as Siamese Exclusive Sukhumvit 42 (Located in Ekamai) and Siamese Sukhumvit (Located in On Nut).
Siamese Exclusive Sukhumvit 42 (Photo Source: Siamese Asset)
The developer has developed a strong international marketing strategy and has successfully tapped into the Hong Kong, Taiwan and Chinese Market. It is rumored that Siamese Asset is eyeing a listing on the Stock Exchange of Thailand.
All Inspire
The Developer has suddenly propelled itself into the spotlight, thanks to its range of “affordable luxury” condos. All Inspire focuses on trendy modern condos and targets working professionals by offering attractive price points.
The company develops under the RISE and Excel brand names. Its projects are located in peripheral up-and-coming locations such as Udom Suk, Bearing, and On Nut. Some of its Condo Projects include RISE Rama 9, Excel Udom Suk and more recently launched Excel Hideaway Sukhumvit 50.
Rendering of Excel Hideaway Sukhumvit 50 (Photo Courtesy of All Inspire)
Having recently cemented a joint-venture with Japanese developer Hoosiers Holdings; it has ambitiously announced plans to launch 8 New Condominium Projects. A total of 4 Excel Condos will be launched in Bangkok before the end of the year notably Excel Hideaway Sukhumvit 50 (Launched), Sukhumvit 71, Ratchadaphisek Soi 17 and Ratchadaphisek-Huai Khwang.
