Making headlines last week November 08th, Sansiri Plc aggressively signed a Memorandum of Understanding (MoU) to effectively commence due diligence and purchase negotiations of Pace Development Corporation Plc’s two flagship Projects Nimit Lang Suan and 53 Condo Units in Ritz-Carlton Residences Bangkok (Located in the MahaNakhon building). This strategic move, demonstrates Sansiri willingness to consolidate its market position as a leading Thai luxury and lifestyle brand.

While Sansiri is better known for its expansive range of luxury Condos, Townhomes and Detached Houses the residential developer is making headlines by expanding internationally via a series of acquisitions in a variety of lifestyle brands. On the same day as its MoU with Pace Development was announced, the developer has made international headlines by simultaneously announcing that it would invest a total of $80 Million into 6 international brands to complement its core business locally.

These investments include a 5.9% stake in London-based Monocle magazine. A stake in Standard International an operator of hotels operating in the United States; 6.09% share of Singapore-based JustCo a leading provider of Co-working Spaces.

Sansiri has also invested in Hostmaker an Airbnb management company, One Night a Hotel Booking App and finally Farmshelf a smart urban farming startup.

This aggressive series of acquisitions and expansions into lifestyle brands, media and tech is widely viewed as a move to diversify the developers’ core operations and in the process expand the lifestyle offerings of the Sansiri brand.