The economic challenges created by the COVID-19 pandemic, had a dampening effect on the Capital’s development activity. With new condo launches in Bangkok’s Central Business District that have slowed down.
However, with the Thai Government’s bold announcement of reopening the country and a national and accessible vaccination program in place, there is optimism. These positive developments are great news for Bangkok’s real estate market which is starting to regain its momentum.
Ananda Development, the developer of the popular city condos branded “Elio, Unio, Ideo and Ashton”, are using this recovery and uptick in consumer sentiment to launch new projects.
Sources close to the Ananda head office report that Ashton Parc has been in the development pipeline for many months.
The site of the new project is located on Rama IV Road, an up-and-coming and strategically positioned area, which is experiencing a rapid transformation and it is currently the center of intense development activity.
Numerous mixed-use projects are reshaping the Rama IV Road, gentrifying the location and transforming it into a business, retail and lifestyle hotspot. This includes newly launched The PARQ and Samyan Mitrtown as well as 2 other major projects including Dusit Central Park and the ONE BANGKOK. These developments are going to propel Rama IV Road to “prime status” and the area could attain levels of desirability comparable to Asoke-Phrom Phong and Silom-Sathorn.
Ananda Development chose to make a “confident statement” and develop under its flagship luxury residence brand “Ashton”. More details of Ashton Parc will be released soon.
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