Bangkok’s residential developers operate in an incredibly competitive business environment. In an attempt to standout from their peers, developers are constantly inching and clawing to develop projects that standout!
Creating an endless cycle of competition, where each company is looking to one-up each other thus resulting in the following trend:
“The established players compete to secure prime-locations and in retaliation independent-upstarts compete on layout, concept and facilities.”
This has inadvertently created a local market that is incredibly sophisticated in its residential expectations and demands. This state of affairs, has led numerous ultra-luxury developers to turn to “Branded Residences” to develop exclusive flagship projects with unparalleled levels of cachet and glamour!
Branded Residences are taking Bangkok by storm, with a simple business model:
“Take an ultra-luxury project, located in desirable prime-location and combine this with a prestigious branded hotel operator.”
Simply explained, Branded Residences are exclusive private condos that are managed and serviced by a luxury hotel operator. This combination results in a unique lifestyle concept, that offers the blissful comforts of a five-star hotel and a residential status symbol. Residents of these luxury projects benefit from a unique set of facilities such as room service, a 24-hr concierge and indulgent luxury amenities, all this from the comfort and privacy of their home.
These extensive services and facilities are offered, as Branded Residences also operate as conventional hotels. If the hotel operator is experienced, the hospitality element of the residential complex is carefully integrated to ensure a distinct lifestyle experience, for permanent residents and hotel guests. Interestingly, established players in the international hospitality industry such as the Four Seasons, The Ritz-Carlton, Banyan Tree and even The Mandarin Oriental are joining the fray.
These ultra-prestigious hotel operators, are adding unparalleled exclusivity and prestige to the Branded Residences they operate. The international reputation of these hotels, also generate interest from international buyers looking for holiday-homes or turnkey investments. This is creating a massive opportunity and according to local property consultancies, these residences can commend premium sales prices of between 15-20%.
Let’s explore some of the most prestigious Bangkok Branded Residences, currently completed or in the process of being developed:
1. The Ritz-Carlton Residences, Bangkok
The Ritz-Carlton Residences is nestled in the iconic MahaNakhon, which is officially Thailand’s tallest tower. The exclusive project is comprised of 209 Freehold Luxury Residences. Units offered range between 2 to 5 Beds and are located on the 23-73rd Floors.
According to the developer Pace Development, each property is described as an “individually sculpted, highly customized and a graceful home”. Residents benefit from a range of ultra-luxury services such as housekeeping, concierge, valet services and in-house fine dining!
2. Four Seasons Private Residences Bangkok
Developed by the Country Group, Four Seasons Private Residences will be located by the banks of the blissful Chao Phraya River. Due for completion in Q4 2018, the 73-floor project will offer majestic leasehold units with unobstructed views of Bangkok.
However what sets this Branded Residence apart is the exclusive luxury amenities offered to private residents. This will include a private River Lounge and an Amenities Deck equipped with “State of the Art Fitness Center” and “River Facing Infinity Pool”. The highlight will be the “Four Seasons Club” that will provide an exclusive club environment to residents.
3. The Residences at Mandarin Oriental Bangkok
The much anticipated Branded Residence by The Mandarin Oriental will comprise of a 146 ultra-luxury units. The residences will come in 3 different layouts notably 2-Bed, 3-Bed, and Penthouse Suites. This exclusive project is located by the Chao Phraya riverside and each unit is promised unobstructed panoramic views!
In-line with Mandarin Oriental’s legendary international luxury offerings, residents will benefit from a range of dedicated services such as housekeeping, 24-hour concierge and in-house dining. Residents of the project will also have access to the “Oriental Salon” an ultra-chic and classy lounge and a plethora of facilities.